Case study 02
Wanderama
Fixing site speed and SEO for a weekend getaway brand, then adding Meta Ads to bring in more travellers.
Industry
Travel and hospitality
Results period
Feb to May 2023
Services
SEO audit, speed fix, Meta Ads
Gujarat | Maharashtra | Himachal Pradesh | Rajasthan
+31%
Website trafficFeb to May 2023
40%+
Faster pagesPage speed improvement
18.41%
Bounce rateMost visitors stayed
87.9%
New visitorsPeople new to the brand
About the client
Weekend getaways to places most people have not explored
Wanderama started with one idea: budget friendly weekend getaways at unexplored places. It began at one spot in Bakor, Gujarat. Today it serves four states.
Since 2017
Brand journey
4 states
Gujarat, Maharashtra, HP, Rajasthan
Bakor, Gujarat
First destination
Budget friendly
Weekend getaways
The challenge
How do you fix a slow site that search engines cannot read well?
Our full SEO audit gave the site a score of 40 out of 100. Page speed, technical SEO and local SEO were the weakest areas.
01
Page speed score: 30%
02
Technical SEO score: 35%
03
Local SEO score: 35%
04
On-page SEO score: 45%
Our strategy
Audit, speed fix, on-page work and Meta Ads
We fixed the base first, then added paid reach. Every fix came from the audit.
Full SEO audit
Technical, speed, on-page, content, local and backlink checks.
Speed fix
NitroPack lazy load settings fixed and Smart Slider CSS exclusions set.
On-page fixes
Title tags rewritten on all pages and missing schema markup added.
Meta Ads
Meta Ads and an SEO plan set up together.
The results
Strong growth across key metrics
3,343
Total visitors
3,307
First visits
4,247
Total visits
13,411
Across all pages
3.16
Pages seen per visit
1:42
Minutes per visit
18.41%
Single page visits
Google Analytics performance
Feb to May 2023
Key takeaways
What made the difference?
- Page speed improved by more than 40%
- A bounce rate of 18.41%
- Missing schema markup added
- Title tags rewritten on every page
- 87.9% of visitors were new
Client feedback
“
Apurv completely transformed our digital presence. Our organic traffic grew 3x in just 4 months. He knows his craft deeply and delivers results.
NS
Founder, Wanderama
★★★★★
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