Case study 01
Designer's Circle
Growing the digital presence of a leading interior design studio with SEO, Google Ads, social media and CRM.
Industry
Interior design
Results period
Feb to May 2023
Services
SEO, Google Ads, Social, CRM
Residential | Retail | Hospitality | Corporate | Architecture
+57%
Website trafficOrganic and paid together
48%
Lead conversion rateEnquiries from website visits
+50%
Website engagementMore time with the portfolio
85.2%
New visitorsPeople new to the brand
About the client
A legacy of tailored interior design since 1987
Designer’s Circle is known for a highly tailored, personal design process. Since 1987 it has built a portfolio across high end homes, retail, hospitality and corporate projects. It has since grown into five-star hotels, architecture and landscape design.
Since 1987
Studio founded
Luxury and premium
Design projects
Residential, retail
and hospitality
Five-star hotels
Architecture and landscape
The challenge
How do you bring a premium design brand to the right buyers online?
Designer’s Circle had a strong name offline. It needed one digital plan, from brand position to lead funnel, to reach high net worth homeowners and turn their interest into enquiries.
01
No single digital plan from brand position to lead funnel
02
Portfolio not reaching the right buyers online
03
Enquiries not tracked or followed up in one place
04
Search ads not aimed at high value homeowners
Our strategy
One plan: SEO, Google Ads, social media and CRM
We rebuilt the digital strategy from scratch, from brand position to lead funnel. Then we ran four channels as one system.
SEO
Keyword research, on-page work and a content plan for interior design topics.
Google Ads
Search campaigns aimed at high net worth homeowners in Tier 1 cities.
Social media
Instagram and Pinterest content that shows the luxury portfolio.
CRM
Lead nurturing workflows and client follow-up, automated.
The results
Strong growth across key metrics
3,695
Total visitors
3,670
First visits
5,045
Total visits
16,731
Across all pages
3.32
Pages seen per visit
2:40
Minutes per visit
43.27%
Single page visits
Google Analytics performance
Feb to May 2023
Key takeaways
What made the difference?
- Traffic up 57%, organic and paid together
- 85.2% of visitors were new to the brand
- 3.32 pages viewed in each visit
- Search ads aimed at high net worth homeowners
- Every enquiry tracked and followed up in the CRM
Client feedback
“
Our Instagram engagement doubled and our Google Ads CPA dropped by 42% within 3 months. Growtix delivers where others only promise.
SD
Designer’s Circle
★★★★★
Related case studies
Explore more success stories
Let's grow together
Ready to get results like these for your business?
Book a free 30 minute strategy call. You get a clear next step for your growth.