Case study 04
Tailgaters TX
Social media and GA4 tracking for a neighbourhood sports bar in the Dallas-Fort Worth area.
Industry
Food and beverage
Results period
Jul 1 to Aug 4, 2023
Services
Social media, GA4
Tailgaters TX
Food | Drinks | Sports
3.4K
UsersJul 1 to Aug 4, 2023
3.4K
New usersJul 1 to Aug 4, 2023
GA4
Tracking set upEvery visit counted
Social
Content managedPosts for local fans
About the client
A relaxed neighbourhood pub for food, drinks and sports
Tailgaters is known for award-winning wings, burgers and 20+ signature sauces that are a hit in the DFW area. Fans come for the game on 20+ big screens, local beers on tap, pool, Golden Tee and darts.
Award-winning
Wings and burgers
20+ sauces
Signature recipes
20+ big screens
For every game
Pool and darts
Plus Golden Tee
The challenge
How does a local sports bar stay top of mind with fans?
Tailgaters has a lot to show: food, drinks, games and events. It needed a steady social presence and a clear view of who visits the website.
01
Needed a steady social media presence
02
No clear view of website visitors
03
Many offers to show: food, drinks, games, events
04
Local fans across the DFW area to reach
Our strategy
Social media plus GA4 tracking
We ran the social media and set up GA4, so every website visit is counted.
Social media
Posts that show the food, the drinks and game day.
GA4 setup
Google Analytics 4 tracking for the website.
Reporting
Users, sources and growth in plain words.
The results
Strong growth across key metrics
3.4K
Jul 1 to Aug 4, 2023
3.4K
First visits
5 weeks
Jul 1 to Aug 4, 2023
GA4 overview
Jul 1 to Aug 4, 2023
Key takeaways
What made the difference?
- 3.4K users in about 5 weeks
- Nearly all visitors were new
- GA4 now counts every website visit
- Steady social posts for local fans
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